Saturday, September 7, 2013

WHEN YOUR POWER POINT HAS NO POWER, WHAT'S THE POINT?


Dry weather conditions at approximately 1:30 p.m.
Today my daughter and I took the time to check out UCF, Florida's largest state university.The tour was scheduled for 2 p.m. It rains a lot during the summer, and afternoons are prime time for thunderstorms. Note to self: Do not plan a Florida college walking tour on a summer afternoon.

The rain started at about 2:20. An admissions counselor finished his general welcome and in walked five tour-leading students -- Edmund, Nick, and three girls. The students told us that we were unable to go on the actual tour because of the storm and would instead go on a virtual tour. The lights were dimmed  and the power point began. The students, thankfully, had a lot of personality which they integrated into the uninspired presentation, which included slide after slide of lackluster photos dotted with bullet points. They did a great job considering what they had to work with.

I understand that the frequent lightning strikes and hard rain made it impossible to go out. And I realize the weather is beyond anyone's control. But the substitute tour was an embarrassment! For such a well-respected institution that offers among its many majors, digital media, journalism, advertising, marketing, and hospitality management, and is located in Orlando, a city famous for its animated imagination... come on...step up Plan B! 

To the people that run the admissions and marketing departments of UCF, I recommend re-imagining the power point, updating your photography (I know some excellent photographers if you need names), adding some spirit with lively video and spiffy graphics. And then souvenir logo ponchos (like at FAU) would be awesome, just in case of a light drizzle.

(P.S. Because we arrived over an hour early, we did walk a bit of the campus, eat at the Student Union, and sit by the Reflecting Pool. Thank goodness we saw some of it in the flesh, otherwise I would have felt like the trip was a complete waste.)




1 comment:

Suzanne Felber said...

Great suggestions Jane - when attending college is such and enormous expense it would be great if you would have felt like they were trying to earn your admission.