Wednesday, January 26, 2011
Crumby Marketing or Salty Wit?
AirTran serves gourmet pretzels that taste and look exactly like regular pretzels. And on the blue foil pretzel bag they have squeezed in some lighthearted marketing.
The tone is meant to be humorous, but my response was more of a phony "ha ha" then a sincere appreciative chuckle. Was I just too exhausted from the Atlanta gift show to see the good humor? Am I jaded and hard to please? Or does their ploy just miss the mark. Please help me figure out if I am a savvy judge or a whiny bitch.